Leads and replies

Lead finding is in beta. A tracked phrase surfaces a handful of genuine requests a month, not a daily feed.

Leads

A brand keyword finds posts that name your product. A lead keyword finds people who need a product like yours but don't know it yet: "any Arcade alternative?", "how do I record a product demo?".

Lead profile

Open Leads → Lead profile and describe your ideal customer, problems solved, alternatives, buying signals, and exclusions. Fields are optional. Website suggestions prefill the form for review; unsupported details should stay empty. New projects started from a domain include this profile in their review card.

Save & suggest searches uses the saved profile to propose phrases. Edit a suggestion and click Track to start monitoring it, or enter a phrase yourself. You can also manage lead keywords under Settings.

Each tracked phrase runs every 6 hours (adjustable under Settings) on the same sources as brand keywords and adds scan costs. Suggestions alone do not start scans. Posts need not contain the exact phrase, so Overhear ranks each source's results by how on-topic they are, whether the author is asking for help and whether they are selling, and qualifies the top few.

Search quality compares up to three tracked phrases over the last 30 days: how much of what each search returns is on topic, asking and not selling, and how many of the kept posts reached your minimum fit, showed active intent or were posted within a week. Phrases with fewer than 10 results are faded. Use it to drop phrases that mostly return vendors or noise.

Once you have dismissed, saved or replied to five leads, the card also compares the median fit and gate rank of leads you dismissed with those you saved or replied to over the last 90 days. Scoring tracks your judgment when the saved line is clearly higher.

Fit, intent and evidence

Fit measures customer suitability from 0 to 100. It is not a purchase probability. Missing role, company or requirement details remain unknown. Sellers, job ads and explicit profile exclusions receive zero fit and stay hidden even when the minimum fit is zero.

Intent is assessed separately:

• Actively looking: asks for recommendations, alternatives, or a solution.
• Exploring a problem: describes first-person pain without seeking a solution.
• No buying intent: no buying signal in the post.
• Intent unclear: insufficient evidence.

Each new assessment shows a reason and a supporting quote checked against the source post. The source link and post age let you judge the evidence and timing. Missing dates are shown as unknown.

The Leads tab shows results at or above the project's minimum fit (60 by default, under Lead fit in Settings), ordered by fit, then intent, then date. Lower scores remain stored but hidden. New email alerts require active intent and fit of at least 80, or your minimum if higher.

Profile changes apply to future scoring. Existing results retain their assessment; results from before separate intent scoring are labeled Previous score.

Drafting a reply

Every lead and mention has Draft reply. Claude writes a reply in the voice of your team that:

• answers what the person asked first,
• says plainly that you work on the product,
• includes a tracked link to your site once, if the project has a domain.

Edit the draft, Copy it, Open post and paste it there. Overhear never posts for you. Then click Mark replied. Redraft writes a new version and keeps the same link.

Tracked links and clicks

The link in a draft looks like https://overhear.dev/r/11e3c3ea8a. It counts the click and sends the reader to your homepage with utm_source=overhear, utm_medium set to the source (reddit, x, …) and utm_campaign=reply.

• Bots and link previews (X, Slack, Discord fetch every link they show) don't count.
• A click marks the reply as sent, even if you forgot Mark replied.
• Signups happen on your site, so find them in your own analytics under utm_source=overhear.

The top of the Leads tab shows the funnel for the last 30 days: Leads, Replied, Clicks · from replies.