Projects and keywords
A project is one product you listen for. Each project has keywords: the product name, aliases, competitors. Manage them on the project's Settings tab.
- Every keyword is scanned on every source: brand keywords every hour, competitors every 6 hours. Change the interval per keyword under Settings.
- Scan now next to a keyword runs a scan immediately and tells you how many mentions it found and how many were new.
- Removing a keyword deletes its mentions.
Each keyword costs a full scan of every source at its interval. Track the names people actually use, not every spelling. See Usage and cost.
Sources
| Source | What is searched |
|---|---|
| X | Posts |
| Posts from the last week, newest first | |
| Posts | |
| YouTube | Videos |
| Web | Web search results |
Search on these sources matches loosely, so Overhear keeps only the posts whose title, text or link actually contains the keyword. A post is stored once per keyword, so scanning again never creates duplicates.
Ignored authors
Ignored authors on the Settings tab lists your own accounts and site: X handles, Reddit users, channel or page names, web domains, separated by commas. Their posts are skipped in every scan of the project. Saving the list also removes their past mentions.
Types
Claude gives each new mention one type:
| Type | Means |
|---|---|
| Buying intent | Looking for a tool like yours, asking for recommendations, or ready to buy |
| Complaint | Frustration or criticism |
| Bug report | A concrete defect or error report |
| Question | Asks how to do something |
| Praise | Recommends or compliments your product |
| Misinformation | States something false or misleading, like wrong pricing or features |
| Competitor | A rival vendor's own page or post comparing itself to you or positioning as an alternative; never buying intent |
| Other | News, tutorials and everything else |
Claude also records the sentiment toward your product. A negative sentiment shows on a mention unless its type already says so (complaints and bug reports).
Your own categories
Under Categories on the Settings tab, add up to 10 categories of your own, each with a name and a description of what belongs in it, for example Pricing: "talks about what it costs". Claude reads the description and prefers your category over the built-in ones when a new mention fits.
Removing a category sends its mentions back to be sorted again on the next scan.
Classification needs a Claude API key on the server. Without one, mentions are still found but have no type. Mentions that couldn't be classified are retried on the next scan.
Urgency
Claude also judges how soon you should respond:
- High: an outage or bug many people hit, a false claim spreading, an angry customer or ready buyer with a large audience, or a thread where a reply now wins or saves a customer.
- Medium: worth a reply today, like a question, a buyer asking for options, or a complaint.
- Low: no action needed.
High-urgency mentions show an Urgent badge and a red edge. Use Urgent only to see just those.
Unrelated mentions
A keyword can mean more than your product: another company, an account or a word with the same name. Claude compares each post with your project's description and hides the ones about something else.
The feed shows how many are hidden, for example 6 unrelated hidden. Click it to see them, and back to related to return.
Claude got it wrong? Click Not related on a mention to hide it, or Related on a hidden one to bring it back. Your choice always wins over Claude's.
A clear description makes this work better. Edit it under Description on the Settings tab. New mentions are judged against the new text.
Actions
| Action | What it does |
|---|---|
| Save | Adds the mention to Testimonials. Click Saved to take it out. |
| Not related | Hides the mention from the feed. |
| Mute author | Adds the author to Ignored authors and removes all their mentions in this project. |
Testimonials
The Testimonials tab collects the mentions you saved, most recently saved first, as quotes with the author, source and a link to the original. Remove takes one out again.
Deleting a project
At the bottom of the Settings tab, Delete project deletes the project, its keywords, every mention and all testimonials. You confirm in a dialog first. This can't be undone.